PR Wire asks "Death is a given, but what about the time-honoured ritual of the funeral?". With Australia increasingly becoming more secular, nomadic and more relaxed, the rules about how to commemorate death and the funeral is rapidly changing.

This change will only accelerate as Baby boomers continue to age and deaths spike in 2050. According to the Australian Bureau of Statistics, Australians aged 65 or over is forecast to more than double to 7.9 million in 2050, an increase of approximately 2.4% per annum.

Just as Baby boomers transformed weddings in the ’90s? — they are now transforming the death industry by replacing funerals (where the body is present) with memorial services (where the body is not). Baby Boomers are now less religious compared to previous generations and are changing the game for their parents and themselves.

Seeing a coffin being lowered into the ground or disappearing behind curtains is a dramatic touch many people are choosing not to have to go through, as their last physical connection with their loved one.

They’re choosing alternative ways of saying goodbye. Instead of being a solemn event, a growing number of families are using it as a time to celebrate a persons life and be joyful. Such ceremonies are being held at parks, beaches, pubs and sporting facilities, with music, singers, releases, costumes and even fireworks used to entertain the living

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