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  • CCANSW Welcomes New Member, Woodwynd Consulting

    The Cemeteries & Crematoria Association of NSW is pleased to welcome new member, Woodwynd Consulting.

    Woodwind Consulting is headed by George Simpson, who is already well known to the CCANSW membership.

  • Cemetery plans for colonial Fernhill Estate continue

    Fernhill Artist Impression 2017 (click for larger image)ROOKWOOD cemetery will push ahead with plans to snap up and transform part of Fernhill Estate, despite ongoing opposition from Penrith councillors, the Daily Telegraph tells us.

  • George Simpson, Woodwynd Consulting

    George SimpsonGeorge Simpson is a dedicated and passionate Funeral industry professional with a career in the sector spanning 30 years. During his three decades in the industry, he has worked for some of the largest Funeral and Cemetery operators in the UK and Australia, performing a diverse range of roles, from Funeral Director, Regional Manager and Chief Executive Officer.

    He has wide-ranging experience across all aspects of the Australian and international Funeral sectors which has allowed him to gain insight into the constantly moving industry trends that consumers require.

    George’s involvement in the funeral sector has enabled him to improve the experience and services delivered to bereaved clients, this includes searching for unique and innovative ways to provide consumers with educated choices in purchasing Funeral and Cemetery Crematoria related products.

    His most recent role was as CEO of Rookwood General Cemetery, which is the largest Necropolis in the southern hemisphere, where he was involved with all aspects of Cemetery Management, Strategic and Business planning, Cemetery sustainability projects, land acquisition, capacity reporting and heritage safety programmes.

    George’s areas of expertise cover:

    • Strategic and business planning in the funeral sector
    • Cemetery sustainability and master planning
    • Operational efficiency planning
    • Regulatory and compliance review and implementation
    • Service delivery modelling and implementation
    • Pandemic planning
    • Stakeholder management
    • Products and services procurement
    • Cemetery safety and heritage

    George has recently established WoodWynd Consulting, a boutique Funeral services consultancy aimed at assisting and working with operators in the Funeral and Cemetery sectors, helping to position and develop their businesses for the challenges and opportunities that the Australian Funeral industry will experience in the future.

    George is a graduate of the Australian Institute of Company Directors, has a national Diploma in Management Studies from Henley Management college UK and is also a qualified Funeral Director.

    Contact Woodwynd Consulting

  • George Simpson: “Past, present and future of Sydney cemeteries – land, affordability and evolving cemetery practices”

    There are many community groups in Greater Sydney that have no other option than to bury, however we are operating in an industry where availability of cemetery land is a critical concern and the rising cost of living is impeding end-of-life choices.


    George SimpsonIn the UK many families are facing funeral poverty. Here in Australia, we are starting to see the same trends. Families simply do not have the ability to cover the cost of their funeral services and if nothing changes, the problem will only get worse.

    At Rookwood General Cemetery we are implementing strategies to resolve Sydney’s cemetery crises and ensure communities have access to equitable end-of-life services. This presentation will explore these strategies and present a vision for the cemetery industry of the future.

    George Simpson is Chief Executive Officer of Rookwood General Cemetery. He commenced his career in the funeral industry in the 1980’s, initially taking on the role of Assistant Undertaker with the largest funeral provider in the UK, The Co-operative. There he spent his days washing hearses and trimming coffins, before transitioning into the roles of Funeral Director, Area Manager and Regional Manager.

    In 2008 George moved to Australia, taking on the position of Shared Services Manager NSW with InvoCare. In this role, he oversaw improvements in service delivery, client satisfaction and operational efficiencies.

    Since joining Rookwood General Cemetery, he has been instrumental in improving service delivery, implementing an effective stakeholder engagement program and developing a strategic plan focused on providing quality and affordable funeral services to the multicultural Sydney community.

    See Also

    CCANSW members may access  presentation recordings and related material once they are logged in

    com/file/d/1ubjo5zfw83r6cje9xscftjqtzb2tiius/view?usp=sharingVideo Recording com/file/d/1cmgfs7sveda86zkgujcth-haneirksr6/view?usp=sharingSlides (Video Format)   php/component/edocman/george-simpson-past-present-and-future-of-sydney-cemeteries-video-recording-4/fdocument?itemid=9999Slides (PDF)






  • Jewish Times: Sydney’s new Jewish cemetery?

    Jewish Graves, RookwoodSYDNEY’S next Jewish cemetery could be located near Penrith, according to a report in the Jewish News.

  • Penrith City Council wants to Bury Fernhill Estate Cemetery Plan

    Fernleigh Estate HouseThere are reports coming back from last  Monday’s meeting of Penrith City Council it voted unanimously for the council to develop a planning proposal stopping developers from building cemeteries or crematoriums on Mulgoa Valley or Wallacia land.

  • Rookwood enters agreement with Fernhill Estate at Mulgoa. reports Rookwood General Cemeteries Reserve Trust has entered into an exclusive due-diligence agreement with Fernhill Estate at Mulgoa.